Course overview
Our MSc Marketing at Cork University Business School will give you the specialised skills and knowledge to become a successful marketing leader. The one-year programme enhances employability through developing your ability to contribute to the real needs of the marketing and business community.
The MSc Marketing programme will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop marketing instincts and creative abilities, enhancing your professional expertise and personal development. You will develop leading-edge skills sought in the workplace, including, for example, the development of customer insights, active problem-solving, and the application of digital marketing. The blended nature of the programme will turn Graduates into Marketing Practitioners with an array of learning methods including live and negotiated firm-based projects, specialised workshops, marketing strategy simulation, and industry-based marketing practice.
Our graduates have gone on to work for a diverse range of organisations, including Accenture, Deloitte, Apple, Janssen, and DoneDeal, amongst many others.
Study method
- In-class
- Blended
- Online
Duration study load
- 1 Year Full-time
Entry requirements
Applicants must have a Second Class Honours Grade 1 in a primary honours degree (NFQ, Level 8) or a Second Class Honours Grade 1 in a Higher Diploma (NFQ, Level 8 Major Award).
Consideration under Recognition of Prior Learning (RPL) may also be given to applicants who have a minimum of three years of relevant professional marketing experience. To demonstrate relevant professional marketing experience, applicants will need to provide a detailed job specification of their role(s), and an interview may also be required.
As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.
For Applicants with Qualifications Completed Outside of Ireland
Applicants must meet the required entry academic grade, equivalent to Irish requirements. For more information, please submit an enquiry.
International/Non-EU Applicants
For full details of the non-EU application procedure, please submit an enquiry.
- In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.
- Note that not all courses are open to international/non-EU applicants; please check the fact file above. For more information, please submit an enquiry to find out more.
English Language Requirements
Applicants who are non-native speakers of the English language must meet the university-approved English language requirements.
Course features
- Advanced education in the principles, theoretical concepts, and contemporary practice of strategic marketing, based on research-informed teaching.
- Designed with senior marketing practitioners to provide up-to-date knowledge and skills in strategic marketing and practice.
- The opportunity to further develop a range of valuable personal skills for marketing careers – analytical capabilities, problem-solving skills, critical thinking, communication skills, group-work skills, IT skills, and the ability to manage major marketing research projects.
- Practical skills are developed through your participation in a live marketing consultancy project designed with an external business client.
- An opportunity for students to deepen their knowledge in particular functional areas of marketing – e.g. digital marketing practice, customer relationship management, business-to-business marketing, direct and interactive marketing, and branding.
- The use of blended and interactive teaching methods and the development of e-portfolios.
- Masterclasses with reputable industry partners provide insight into leading-edge marketing practices and innovative marketing techniques.
- The culmination of the learning process is your opportunity to undertake an applied research project in collaboration with an industry partner.
- An overall aim is to transform marketing graduates into competent marketing professionals.
Testimonials
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Moshmee Mahendra ManiMSc in Marketing"When I reflect on the MSc Marketing program, I conclude that my experience not only shaped me professionally but also personally. The culture of the course fostered the sharing of ideas, critical discussions, and collaboration among students and faculty across a wide range of interests. I believe it’s rare and challenging to find a group of people with entirely different methodological, cultural, and theoretical backgrounds to come together enthusiastically and work on projects, but the course made it seem effortless and engaging because the faculty always entertained new ideas. The workshops and guest lectures by professional marketers encouraged me to explore and experiment, which allowed me to find my niche of interest. What I loved about the program is that it set me up for a successful career, left me feeling motivated, and is helping me stay driven in achieving my goals at the workplace. "
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Julie AllenMSc in Marketing"Coming from my undergraduate degree, I thought I knew a lot about marketing, but the MSc in Strategic Marketing & Practice exposed me to many concepts that I had never considered before. The programme perfectly blends theory with practice, and regular guest speakers made the link between what we learned in class and its application in the corporate world. The opportunity to pursue an area that interests you through industry placement/the research project is invaluable and one of the main reasons I chose the MSc. There is a real focus on both personal and professional development, preparing students for life after graduation. I also enjoyed the smaller class size where we could interact with lecturers, who were always very approachable outside of class too. Overall, I am glad I did this course and would recommend it to anyone looking to pursue a career in marketing"
Delivery
The MSc in Marketing programme is delivered over 12 months, in two parts, using a combination of:
- lectures
- interactive workshops
- case studies and class discussion
- industry presentations
- company visits
- guest speakers
- research seminars
Who's it for?
This programme, open to business graduates, has been designed to enable students to develop advanced knowledge and understanding of the contemporary strategic challenges facing marketers and provide professional marketing experience.
It is the first University in Ireland to offer an MSc in Strategic Marketing & Practice with both consultancy work and work placement options.
The programme will develop students’ critical thinking, research, and communication skills and, uniquely, will feature consultancy projects and blended learning as a vehicle for learning and as a means of developing further personal skills for later marketing and consulting careers.
Subjects
Students take 90 credits in total:
About University College Cork
University College Cork is ranked in the top 1.1% of universities in the world. It is Ireland’s leading institution for the delivery of research impact and the top Irish institution for highly cited researchers. We are the leading global university for sustainability and the Irish university with the highest level of industry collaboration.
The university was founded in 1845 as one of three Queen's Colleges located in Belfast, Cork, and Galway. It became University College, Cork, under the Irish Universities Act 1908. The Universities Act 1997 renamed the university as National University of Ireland, Cork, and a Ministerial Order of 1998 renamed the university as University College Cork – National University of Ireland, Cork, though it continues to be almost universally known as University College Cork.
