Course overview
Our MSc Management & Marketing programme is a one-year degree programme designed specifically for graduates who have taken no, or limited management or marketing modules in their undergraduate degree, but wish to pursue a career in business. The subjects covered throughout the programme include Human Resource Management, Leadership, Organisational Dynamics, Project Management, Business Strategy, Marketing Management, Branding, Social Media and Business Ethics, among others.
Our Management & Marketing students typically come from a variety of backgrounds, including science, arts, engineering, accounting, medicine, nursing, psychology, law, and social science. The uniqueness of the programme is that we place great emphasis on the strategic, operational, and innovation aspects of management and marketing, which are essential for business careers in any knowledge-based economy. Assignments are both theoretical and practice-oriented, enabling students to solve real-world business problems through a series of case studies and business challenges, making them ready to contribute positively to society and industry following graduation.
Our graduates have gone on to work for a diverse range of organizations, including Nike, Gym+Coffee, The 2 Johnnies Podcast, Dell, Accenture, Deloitte, Meta (Facebook), and Google, among many others.
Job outcomes
Examples of Graduate Career Roles
- Business Advisory & Consultancy
- Brand Management
- Social Media Analyst
- Entrepreneurship
- Human Resource Management
- Operations & Project Management
- Media Creation
What you'll learn
On successful completion of this programme, you will be able to:
- Communicate and work effectively to a high professional standard.
- Demonstrate advanced analytical and problem-solving skills associated with effective practice.
- Engage in advanced application of frameworks and techniques in organisational settings.
- Critically discuss the role of management & marketing practice in society.
- Display competency in management and marketing practice within an international context.
- Reflect on the role of responsible leadership within management and marketing disciplines.
Recognition
Study method
- In-class
- Blended
- Online
Duration study load
- 1 Year Full-time
Entry requirements
The minimum requirement for applicants is a Second Class Honours Grade II in a primary honours degree (NFQ Level 8) without a significant management or marketing component (as adjudicated by the Programme Director, but normally less than 30 ECTS credits).
Consideration under Recognition of Prior Learning (RPL) may be given to applicants who do not meet the above criteria but who have sufficient relevant professional experience, subject to approval by the School of Business.
As places are limited, all eligible candidates are not guaranteed a place on the programme. Participants will be selected on the basis of the information supplied in their application.
For Applicants with Qualifications Completed Outside of Ireland
Applicants must meet the required entry academic grade, equivalent to Irish requirements. For more information, please submit an enquiry.
International/Non-EU Applicants
For full details of the non-EU application procedure, please submit an enquiry.
- In UCC, we use the term programme and course interchangeably to describe what a person has registered to study in UCC and its constituent colleges, schools, and departments.
- Note that not all courses are open to international/non-EU applicants; please check the fact file above. For more information, please submit an enquiry to find out more.
English Language Requirements
Applicants who are non-native speakers of the English language must meet the university-approved English language requirements.
Course features
- Specialist conversion programme for students from non-management and marketing undergraduate degrees who are looking to pursue a career in business, management, or marketing.
- The programme is accredited by the Institute of Management Consultants and Advisers (IMCA).
- Opportunity to complete a work placement with one of our industry partners, or a self-secured placement, towards the end of the degree programme. The programme has a dedicated placement manager to help you secure a placement, should you wish to complete one as part of the degree programme.
- Unique mode of teaching incorporating a diversified range of subjects, field trips, lectures from industry specialists, and practical assessment.
- Specialist Personal & Professional Development Module, incorporating CV & Online Portfolio Building, Interview Skills, Team Building Skills, and Communication Skills.
- Practitioner and specialist programme delivery across certain modules, including field trips and workshops.
Professional recognition
Accredited by the Institute of Management Consultants and Advisers (IMCA)
Assessment
You will be assessed by continuous assessment, an end-of-year exam, and either a work placement report and assessment or a research thesis.
Delivery
The MSc Management & Marketing programme is delivered over 12 months, in two parts, using a combination of:
- lectures
- interactive workshops
- case studies and class discussion
- industry presentations
- company visits
- guest speakers
- research seminars
Subjects
Part I runs for Semesters one and two (covering mid-September until the following March). During this time, you will study a core selection of subjects (see below) in both management and marketing.
In Part II students complete the Applied Research Project module (30 credits), providing students with an opportunity to work with our industry partners and apply their knowledge to solving real-world business problems. Your chosen research will be undertaken with either (i) your secured work placement organization, (ii) one of our industry partners who require the completion of a research/consultancy project, (iii) a research project provided by your academic mentor, or (iv) a self-directed project, such as examining the feasibility of a new business start-up.
About University College Cork
University College Cork is ranked in the top 1.1% of universities in the world. It is Ireland’s leading institution for the delivery of research impact and the top Irish institution for highly cited researchers. We are the leading global university for sustainability and the Irish university with the highest level of industry collaboration.
The university was founded in 1845 as one of three Queen's Colleges located in Belfast, Cork, and Galway. It became University College, Cork, under the Irish Universities Act 1908. The Universities Act 1997 renamed the university as National University of Ireland, Cork, and a Ministerial Order of 1998 renamed the university as University College Cork – National University of Ireland, Cork, though it continues to be almost universally known as University College Cork.
