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Fundamentals of Marketing

Study Method Online
Provider University of Essex Online (IE)
Start Date 26 May 2026, 28 July 2026, 13 October 2026
University of Essex Online (IE)

Course overview

Find out what role marketing plays in the modern business environment, with this insightful online short course.

The course explores the marketing process as a whole – from services and distribution to promotion and pricing. You’ll also learn about the importance of segmentation and the relevance of market insight and research.

The course provides a solid introduction to key aspects of marketing, including:

  • influences on consumer behaviour
  • the importance of planning
  • market auditing

Once you’ve completed the course, you’ll have the opportunity to study other undergraduate online short courses or progress to a full undergraduate degree.

Job outcomes

  • Entry level roles in Marketing

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Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Duration study load

  • 10 weeks, part-time

Delivery

  • Online

Entry requirements

No formal qualifications or experience is necessary.

As our online short courses are delivered in English, a high proficiency is required in this language. If English isn’t your first language, your ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.

You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of the countries listed on our website.

Find out more about the entry requirements for this course

Assessment

We’re committed to providing frequent and transparent feedback in the following ways:

  • our assessment criteria are designed to be simple and transparent
  • you’ll always be aware of your current provisional grade, right from the start of the programme
  • you’ll be able to view your marks clearly in your grade book whenever you log onto the learning platform
  • there’s a seven-day turnaround for marking and feedback on assessed work
  • you’ll have regular contact with your Student Support team, with whom you can discuss any concerns as soon as they arise

Additional information

Career prospects

The Fundamentals of Marketing online short course offers a whole host of opportunities. Not only does the qualification help you develop key marketing and analytical skills, but you’ll also gain a solid understanding of marketing strategy within various industries.

This short online course is sometimes referred to as a micro-credential. This means that unlike some others found online, the course offers academic value. Upon completion, you’ll receive a digital certificate confirming you’ve achieved 15 academic credits at the undergraduate level. This will be beneficial whether you’re looking to go into higher education or step into your first business role.

If you wish to continue your studies and boost your prospects, you could choose to study our BA Hons Business and Marketing. Please note, that acceptance onto this undergraduate degree is subject to meeting the entry requirements of this particular programme.

Subjects

You’ll study the following topics as part of the online short course:
marketing principles
the wider business environment
buyer behaviour
segmentation
marketing information and research
product and price
place and promotion
planning, management and control
services, products and digital marketing

Want more information about the subjects for this course?

Payment options

Full tuition fee:

£1,429 UK / £1,492 International (2025-26) Δ

£1,468 UK / £1,543 International (2026-27)

  • Our online short courses are fully inclusive – all teaching materials and required reading are included.

  • An alumni discount of 10% of the tuition fee is available if you’re a previous graduate of the University of Essex or University of Essex Online.

  • Students residing in Africa can also enjoy a 20% scholarship for the remaining intakes in the 2025-26 academic year for all eligible undergraduate and postgraduate courses.

  • We offer a 14-day money-back guarantee, so if you decide your course isn’t for you during the first 14 days, we’ll give you a full refund. Terms and conditions apply.

Δ All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process.

Find out more about the payment options for this course

About University of Essex Online (IE)

University of Essex Online delivers 100% online part-time courses in business, computing, education, health, law, criminology and psychology. The qualifications we offer include CertHEs and Bachelors degrees at the undergraduate level, and PG Certs, PG Dips and Masters degrees at the postgraduate level, with study durations ranging from 8 months to 4 years. As an established provider of 100% online degrees in the UK. All our courses are specifically designed for online delivery, combining silver-standard teaching with the latest technology and enabling you to gain a degree from anywhere in the world. All our qualifications are awarded and validated by the University of Essex, an award-winning university with a 60-year heritage of teaching and research excellence. On completion of your studies, you’ll be invited to graduate at the University of Essex’s Colchester campus. You will receive the same certificate as campus-based students – your mode of study is only mentioned on your academic transcript. We're proud to be rated Gold in the Times Higher Education (THE) Online Rankings 2024. Our achievement, which is based on four pillars - resources, engagement, outcomes and environment - recognises our commitment to excellent online education.

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