Digital Marketing Courses

About Digital Marketing

Digital Marketing focuses on a range of different digital mediums and is distributed through online channels, meaning that it touches social media, websites, and other online platforms consumers interact with regularly. 

This means that Digital Marketers have to become savvy with a range of data analysis tools, understand online consumer behaviour, and know their way around popular online platforms. As a career path, this can be hugely rewarding and exciting, as you’ll get to use the latest technologies and methods to reach your target audience.

A Career as a Digital Marketing Professional

Demand for roles in Digital Marketing is positive as we move increasingly towards a digital-first society. Becoming qualified in this area can open you up to digitally-focused roles in a wide range of companies of all shapes and sizes. 

A career in digital and online marketing will include being a part of a Digital Marketing campaign or Digital Marketing strategy through video/audio production, mobile marketing, search engine optimisation (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, Google Analytics and wider data analytics, web development, and other areas. 

A career in Digital Marketing in Ireland can be as varied as it is fulfilling. You’ll be able to upskill in many different areas whilst still applying fundamental principles of good marketing practice. As your career progresses, you can choose to focus on different types of Digital Marketing roles that suit your skill set the best. You’ll also learn about new technologies and software as your career progresses and will learn how to apply them in your role, either through work experience or through courses and training.

Once you’ve learned the competencies necessary, you can break into a career in ecommerce or within other digital-first sectors. Over time, you can move up to become a marketing manager and help companies give their customers the best online user experience possible.

The exciting world of technology means that you have creative freedom in your work and can express it in a multitude of different ways. Within the profession, thinking of new ways to engage the target audience, market products, and solve problems is half the work.

Becoming Qualified in Digital Marketing

Digital Marketing is an accessible career field and suits digital natives. There are many soft skills that are helpful for a Digital Marketer, however getting training that oversees specific skill areas can be a great idea. 

A Digital Marketing course should contain modules that give an overview of the scope of Digital Marketing, run through the main Digital Marketing channels used, and help learners create, edit and manage online content. 

You should be taught how to set up a digital marketing plan, set up a solid content creation strategy, and understand how to pair web analytics with marketing tools that allow you to get the most out of your company’s digital media outreach. Looking at case studies and real-world examples can help you work out the best way to set up successful strategies when you’re working in a full-time Digital Marketing role.

Digital Marketing doesn’t have high barriers to entry, and junior roles have simple entry requirements, so short courses that you can study part-time are ideal for people who want to break into this area of marketing.

Are you keen to advance your digital skills and move your traditional marketing skills up to a new level? Taking a Diploma in Digital Marketing or becoming qualified through a Digital Marketing course can be the way to do just that.