Marketing Courses

About Marketing

Whether you work in it or not, most people come across marketing in their daily lives. Whether it’s seeing an advert on TV, influencers on social media, or an email popup, we all interact with methods of marketing on a regular basis. 

For those who want to work in this field, you’ll need to understand your audience and get to know how and where to market your product or service to them that will get them to take action. You may set up marketing plans, provide insight into marketing strategies within a business environment, or conduct market research. Marketing is involved in almost every industry, with some marketers aiming to appeal to national audiences, whilst others deal in niche interests and markets. 

Marketing is a global industry, with every major country in the world having its own strong and vibrant marketing sector. As a marketer, you may work for multinational brands, small companies or even government departments. Marketing is the ideal job for those who enjoy variety and like to take on new challenges. 

Types of Marketing Courses in Ireland 

Marketing is a broad career field, and becoming qualified in this area can take many forms. Often, marketing courses will seek to provide learners with a skill set and knowledge of marketing strategies they can apply in a role or career. 

Some may choose to look at broader courses that can give them insight into many different forms of marketing, whilst others may choose to specialise in specific marketing areas and build a career that way. 

Ultimately, whichever marketing career path you choose, you can access fulfilling and lucrative roles in a wide range of industries and sectors. Below are some of the most common marketing courses that are available.

• Sales and Marketing Courses
• Advertising and Marketing Courses
• Email Marketing Courses
• Marketing Management Courses
• Marketing Communications Courses
• Design and Marketing Courses
• Marketing Courses for Small Businesses
• Social Media Marketing Courses
• Digital Marketing courses

Types of Marketing Careers in Ireland 

Marketing can provide many career opportunities, and different people will choose to specialise in different areas. For those who are keen to market business to other similar businesses, a career in B2B marketing could work well. 

For those who love to reach out to as many people as possible and get a brand’s name out there, a career in B2C, social media marketing, or email marketing could be the ideal choice. 

Lots of marketing disciplines overlap with other skill sets, such as video editing, copywriting, UX and audience research. If you’re keen to look at common roles you can access with a marketing qualification or further education, explore the list below.

• Copywriter
• Brand Manager
• Marketing Analyst
• PR Officer 
• SEO Specialist
• CRO Specialist
• Event Manager
• Social Media Manager
• Digital Marketing Strategy Specialist 

How to Become Qualified in Marketing in Ireland

Although there are no official entry requirements marketing professionals need to start a career, the successful completion of a marketing programme or course or public relations can open up opportunities. If you’re looking to become qualified in Marketing, your best bet is to explore courses and see what works best for you. 

For those looking for Marketing courses in Ireland, finding providers that can offer online or in-person learning options within Ireland or suited to English speakers living in Irish time zones is the best course of action.

If you’re studying online, you don’t have to worry about looking for Marketing courses in Dublin, Cork, or in a specific location. However, it can be a good idea to go with an Irish provider, as employers can be more sure of the quality of a course if it’s from a provider based within Ireland. 

Course comparison sites can allow you to search for Irish-based providers and find the course that suits you best. You can find interactive online courses, whether that’s full-time or part-time, or explore in-person, instructor-led courses that can give you the skills you need to master your Marketing skill set. 

Through in-person Marketing classes or online learning, learners can get the new skills needed to start their career in this area.

You can choose courses that include modules and tutorials that go over the fundamentals of Marketing and leave you with in-demand skills that can be used as a springboard to find work or as a precursor to postgraduate and further study.

Want to start your education journey in Marketing? Browse our list of available courses today and get started in a lifelong career. Get further information and find opportunities today.