Course overview
Do you want a career that harnesses both your creativity and business savvy? Take the next step in your professional development with our flexible and convenient advertising courses.
Developed in consultation with senior figures within the advertising industry, our online advertising courses will give you the skills you need to thrive in this growing profession.
Job outcomes
Range of organisations, including:
- Advertising agencies
- Public relations agencies
- Advertising or marketing departments within companies
- Retail advertising departments
- Newspapers
- Magazine publishing companies
- Television stations
Recognition
Study method
- Online
- Blended
- In-class
Duration study load
Students typically complete their studies within 24 weeks.
Entry requirements
There are NO previous work or education requirements for entry into our advertising course.
Course features
- Fast-track your career in advertising
- Study a learning programme designed in conjunction with advertising industry leaders
- Learn remotely, saving time and money
- Have your own personal tutor to answer your questions and offer guidance
- Set your own timetable, helping you to fit your studies around other commitments
- Pay upfront to receive a 10% discount on your course fee, or opt for our interest-free weekly payment plan
Professional recognition
Accredited by the IAPCC
Delivery
Our entire advertising course is carried out online via distance learning. Sometimes also called correspondence learning, this approach offers maximum flexibility. Unlike traditional classroom-based courses, online learning allows you to set your own timetable. You can progress through the course material and complete assignments at a time and place that suits you.
This makes it much easier to fit your studies around work, family and other commitments. It also means that you can study with ICI from anywhere in the world, and you won’t have the inconvenience and expense of travelling to attend lessons in person.
Subjects
General Concepts of Advertising
Advertising strategies
Primary and selective advertising
Institutional advertising
Relationship of objectives of marketing and advertising
The advertising budget
Methods of financing the advertising budget
The creative process – unique selling proposition (USP)
The media
The campaign concept
The creative process in television
Production for TV
Evaluation of the TV commercial
The creation in the other media
Media strategy
Techniques of media planning
Digital technology and the future of the media
The Advertising Agency
History and evolution
Agency service organization
Fees and discounts
The Creative Process in Advertising
The creative attitude
Creative characteristics
Conditions for the creative process
Generation of ideas
Memory Mechanisms In Advertising
What is memory?
Perception
Immediate memory
Photographic memory (eidetic)
Short-term memory
Long-term memory
Categories of memory
Learning
Forgetfulness
Interference
Those “scripts”
Repetition and messages recall
Sales Promotion
Definitions
Merchandising
Functions
Working with distributors/middlemen
Contributing to the organization and operations
Promotion in point of purchase (P.O.P.)
Stimulating middlemen traffic
Cooperative advertising training middlemen’s salespersons
Incentivising middlemen’s salespersons
Stimulating consumers/users
Sampling
Prizes
Contests
Personal Sales
The evolution of the salesperson
Compensation of the salesperson
The process of the sale
Creative sale – reasons that drive buying
AIDA: Attention, interest, desire, action
How to develop a list of potential clients
Territory
Securing the interview
Effective interview
Objections, how to rebut them, closing the Sale
Selection and training of salespersons
The distributed goods
The function of distribution
Channels of distribution and their interrelation
The self-service outlet
Classifications of middlemen
Policies and strategies of distribution
Zoning (sales territories) / example of zoning
About International Career Institute
The International Career Institute (ICI) is an independent and private provider of online education.
ICI students are given skills that will change their employment prospects and increase their value to employers. The Institute listens to employers via its strong links to industry.
The Institute currently offers over 50 exciting careers and lifestyle focused courses to a broad range of adult learners regardless of location or prior experience and education.
