Course overview
Are you interested in a career in marketing? If you’re a forward-thinking, effective communicator, a job as a marketing specialist could be the perfect role for you. Take your professional development to new heights with our marketing course.
Our online marketing courses are flexible and designed in conjunction with industry experts, enabling you to unlock your true potential to succeed in the marketing sector.
Job outcomes
- Marketing specialists
Recognition
Study method
- Online
- Blended
- In-class
Duration study load
Students typically complete their studies within 24 weeks.
Entry requirements
There are NO previous work or education requirements for entry into our marketing course.
Course features
- Accelerate your career as a marketing specialist
- Obtain insider knowledge on how to become a marketing professional
- Study a programme that has been designed in partnership with leading marketing experts
- Receive a 10% discount on your course fee by paying upfront, or choose our interest-free weekly payment plan
- Save time and money with remote studying and access to your own personal tutor
- Determine your own timetable and learn at your own pace
Professional recognition
Accredited by the IAPCC
Delivery
Our marketing course is carried out online via distance learning, otherwise known as correspondence learning. This means you have the flexibility to fit your studies around the rest of your life, such as work and family. When you choose ICI, you needn’t waste time or money travelling to and from classes. You are able to decide where you carry out your studies and complete your assessments. You can choose just about any location, anywhere in the world. You’ll also have access to your own personal tutor at all times who is able to provide you with the advice and support you need.
While our marketing course is extremely convenient, it also provides you with the practical skills and extensive knowledge you need to thrive in this sector.
Subjects
On completion of this unit, you will learn how to:
Collect and present information on the internal and external business environment
Investigate new or emerging factors in the market Record market data.
On completion of this unit you should be able to:
Identify and present potential marketing opportunities to enable evaluation and selection of viable opportunities.
On successful completion of this unit, you should have the knowledge and skills required to profile the market. Specifically, you should be able to:
Segment the market
Select targeting strategies and tactics
Profile the target segment
Develop positioning strategies
Implement strategies
On successful completion of this unit you should have the knowledge and skills required to:
Segment the market
Select targeting strategies and tactics
Profile the target segment
Develop positioning strategies Implement strategies.
On completion of this unit you should be able to:
Review the marketing mix for the business
Implement marketing activities
Monitor and review marketing performance.
On successful completion of this unit you should be able to:
Prepare the presentation
Deliver a presentation
Review the presentation.
About International Career Institute
The International Career Institute (ICI) is an independent and private provider of online education.
ICI students are given skills that will change their employment prospects and increase their value to employers. The Institute listens to employers via its strong links to industry.
The Institute currently offers over 50 exciting careers and lifestyle focused courses to a broad range of adult learners regardless of location or prior experience and education.
