5 Jobs You Can Get With a Qualification in Digital Marketing
Emily Atkinson-Dalton
Digital marketing is an ever-growing industry, with a huge €830m being spent on digital advertising in Ireland annually.
Finding roles in digital marketing can be made simpler with a digital marketing qualification, so learning the fundamentals of their career field can help you kick start your career.
What is Digital Marketing?
Digital marketing is a type of marketing that uses the internet for advertising products and promoting brands to customers. Sometimes called online marketing, digital marketing specialists are used by businesses globally, especially with the increase in people shopping, browsing, and interacting online.
Some of the key aspects of digital marketing are:
- Increasing brand awareness over social media (also known as social media marketing)
- Email marketing
- Conducting research into digital marketing trends and analysing search engine results using digital marketing tools e.g., SEMRush and Google Analytics
- Stay up to date with SEO (search engine optimisation) updates and incorporate them into content strategy
- Create a digital marketing strategy incorporating content marketing and link building
- Create a content marketing strategy
- Manage link-building strategies
What is Digital Marketing?
There are many different roles you can get in this career field, and which one you choose depends on the industry or role you want to move into.
Content Strategist
Content strategy refers to the planning and management of digital content creation and distribution (words, videos, and images across landing pages, social media, emails, etc.), which aims to improve the reach and revenue of the business. A content strategist, therefore, is someone who creates and manages a content plan according to a variety of factors such as current SEO guidelines, target audience, and user experience.
How to Become a Content Strategist
To work in content management and strategy, you will likely need at least a bachelor’s degree in a related subject, such as English language or literature, journalism, marketing, or creative writing. Most content strategists also have experience in copywriting, digital marketing management, or content editing.
If you do not have any experience or a relevant degree in the field, then a qualification in digital marketing can help improve your employability and kick start your career in content strategising. These courses are available online, and either full-time or part-time to fit around your schedule, and will give you the know-how to develop a content strategist career.
What is Digital Marketing?
There are many different roles you can get in this career field, and which one you choose depends on the industry or role you want to move into.
SEO Specialist
SEO specialists are similar to content strategists in that they use SEO (search engine optimisation) techniques to create strategies to achieve the aims of the business, however, they focus on the role of SEO throughout the business rather than solely the content.
An SEO specialist will analyse the keyword performance, traffic, rankings, and user interaction of a website regularly to see where things can be improved and adapt according to new updates and changes in algorithms.
How to Become an SEO Specialist
There are no specific qualifications or levels of experience needed to become an SEO specialist, and people get into this role in a number of ways. A bachelor’s degree in a related topic, such as IT or marketing, can help you get into the field. However, if you do not have experience in SEO at all, then the first step is to make yourself very familiar with what SEO is and how to use SEO tools.
A qualification in digital marketing means that you will gain insight into how SEO affects digital marketing campaigns, and how marketing specialists utilise SEO within the marketing team.
Social Media Manager
Social media management involves overseeing the social media of a business, creating social media content strategies, and finding new ways of improving the social media output of the business. This includes increasing customer engagement, improving customer relations, broadening the reach of social media posts, and creating a positive online presence for the brand.
How to Become a Social Media Manager
Social media managers often hold a bachelor’s degree in a related field, such as marketing or IT. However, there are several routes into this role with no definitive qualifications needed. Getting a qualification in digital marketing can be very useful in this role too, as social media is a large part of digital marketing so you can develop a relevant skill set with online digital marketing courses in Ireland.
Getting familiar with the different social media platforms such as TikTok, LinkedIn, Facebook, Twitter, and Instagram, interacting with others, and gaining some insight into how to achieve a following yourself is also a great way to step into this digital marketing job.
Marketing Analyst
Marketing analysts fall more into the marketing field than digital media, as they are responsible for researching consumer behaviour, helping businesses to realise what sells, and giving advice on marketing strategies. This does, of course, encompass digital marketing, as much of the research done by marketing professionals will be around how many people are viewing or buying items online.
How to Become a Marketing Analyst
You will likely need a marketing qualification to become a marketing analyst and having an understanding of how businesses work through a business course can also be helpful. You can study for a qualification in digital marketing online at all levels, so if you don’t have a relevant degree or any qualifications yet, then this is a good way to add to your CV.
Courses range from beginner to postgraduate level, ideal for anyone looking to add to their resume.
Public Relations Officer
Public relations is all about how the company relates to the customer, from the company’s reputation to branding. A PR officer seeks to help maintain a good reputation for the business and address any concerns that customers have. They do this through social media research and campaigns, sponsorships, news releases, and emails.
How to Become a Public Relations Officer
There are also no official qualifications needed to become a public relations officer. However, a qualifications in marketing or in a field such as, business, Project Management, business management or communications would be advantageous.
A qualification in digital marketing can help you in achieving a public relations role, as digital marketing explores customer and company relations and ensures that you develop key digital marketing skills such as project management and communication skills.
Achieving a digital marketing qualification can open up a whole new variety of in-demand digital marketing jobs in Ireland, from entry-level jobs in digital marketing to social media management. Businesses all over the world need people who are qualified to carry out these jobs, so if you have yet to embark on a digital marketing qualification, then enrol today to kick-start your brand new digital marketing career path.
