How to Become a Digital Marketer

If you’re hoping to take your career in an exciting new direction in Ireland, it may be the perfect time to get into this field. Fast-paced and ever-changing, this industry is one of which you will never tire. So, how can you make your mark and kickstart your career?

We’ve got you covered. In the following guide, we will take a look at the digital marketing job outlook, the qualifications you will need, what you can expect to earn, and so much more. Whether you’re ready to become an SEO guru, a content writer, or something completely different, you’ve come to the right place. Here’s what you need to know.

First things first, you need to know what a digital marketer does. The truth is that it depends on their specific role. There are plenty of different avenues to go down here.

You might want to specialise in content marketing, email marketing, search engine optimisation (SEO), marketing strategy creation, social media marketing, or influencer marketing. While there’s a wide selection of jobs here, let’s take a look at some of the core tasks: 

The career path you take will largely dictate what you do on a day-to-day basis. You may find yourself running digital marketing campaigns, overseeing pay-per-click (PPC) adverts, using Google Analytics, conducting data analysis, reviewing metrics, publishing Google ads, or working on content creation. You don’t have to choose your specialisation right away. However, it may be helpful to consider which area will best suit your skill set. 

As if that weren’t enough to get your head around, you will also need to have a working knowledge of some of the main digital marketing tools. These may differ from the tools you use when it comes to traditional marketing. For example, you may find yourself using SEM Rush, Hubspot, and various digital channels. Before you start and apply for a digital marketing job, you should make sure that you are well-versed on the right technology.

You already know what a digital marketer does. But how much do they earn? Full-time professionals have an average salary of €38,997 gross per year, according to Jobted. However, the amount you can expect to make will depend on your role and experience level. An SEO specialist may earn a different amount than a copywriter, for example. 

Before you start applying for jobs, it’s worth looking at listings in your area. Since your salary will depend on a variety of factors, it is well worth finding out what you can expect to make on a monthly basis. That way, you can decide if it’s the right move for your career.

If you are ready to embark on a whole new career in the realm of digital marketing, it’s time to get the right qualifications. Often enough, a marketing agency will expect you to have a bachelor’s degree or master’s degree in an associated subject. For example, you might have a degree in journalism, PR, marketing, or something similar. However, you may be able to enter this field with a degree in a creative subject, such as English. 

It doesn’t end there. There are plenty of online courses in Digital Marketing you can undertake to give you the skills that you need to thrive in the digital marketing sector. 

Since the world of digital marketing is always changing, you need to work hard to keep up. That means working alongside the marketing team to learn new things and gain the skills that you need. If you’re not sure where to start, try to find a digital marketing course that suits your existing skill set and education level.

Think you might just have what it takes to become a digital marketer? Before you dive into this career, you need to know what skills it requires. To land that dream digital marketing job, you will need to have a varied array of talents. Here are some you should have: 

As a digital marketer, you will need to continuously develop your existing skill set. For that reason, it’s important that you keep your finger on the pulse. Taking regular online courses and training programmes will help you to stay ahead of the curve in this particular field. 

Gaining some industry work experience in a marketing agency may help you to land your dream job. However, everyone has to start somewhere. When you have some marketing qualifications, you can start applying for entry-level jobs right away. It’s important that you learn as much as possible before you enter the world of digital marketing for yourself. 

There are plenty of digital marketing positions when you are fully qualified. Once you start to gain experience, you should find that there are many doors that are open to you. You may reach the level of an SEO specialist or digital marketing manager. If you climb your way up the career ladder, you should find countless options.