E-Commerce Course
Subjects
What is e-business?
What are the benefits?
Creating additional revenue
Reaching more customers and markets
Improving marketing and promotions
Meet the needs and expectations of customers
Making it easier for people to do business with you
Getting started
Researching the opportunities
Customer relationship management
Distribution and logistics
Exporting
Marketing and promotion
Key issues to consider
Security
Estimating budgets
Identifying the target audience
Writing an e-business plan
Website concepts
The Database
Getting a website name
Choosing and preparing web content
Marketing and your website
The look and feel
E-commerce – selling on your website
Developing the website
Writing the development brief
Selecting the web developer
What to look for in a developer
About Protecting and Security
What part of my business is at risk?
What are the sources of threats to my business
Maintaining e-business systems
Website content maintenance
Quality assurance
Making improvements
Technical maintenance
Legal issues: Privacy laws, Defamation, Taxation, conditions, Intellectual property, Copyright, Trademarks, Confidential information, Jurisdiction, Spam and ethical e-marketing
Promoting your website
Developing a promotional strategy
registering with search engines
Helping search engines find your website
Advertising your website
Budgeting for maintenance
About Improving
Evaluating your e-business
Procurement over the Internet
Managing the supply chain and logistics
Putting your catalogue online
E-marketplaces
Exporting
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