Floristry Diploma
Subjects
Introduction to floristry
Benefits of a career in floristry
Services Provided By A Florist
How to process, store and maintain flowers
Flowers, greens and plants
Popular ploughers
Greens and fillers
Plants you should know
Elements and principles of design
Colour and Design
Design basics
Arrangements and design styles you need to know
How to Make Floral Arrangements
How to make a container arrangement
How to make a vase arrangement
How to make a hand-tied bouquet
How to make a corsage or boutonniere
How to make a wedding bouquet
How to make a funeral wreath
How to make a basket garden
How to make a fruit basket
How to dress a plant
Wedding Flowers
Meeting with clients
Flowers for wedding party members
Décor for the ceremony and reception
Making the arrangements
Delivery or pickup of arrangements
Funeral Flowers
How to find job openings: advertised and unadvertised positions
Part-time jobs and seasonal help
How to create a job
Shop visits
Job hunting materials: Prepare a resume, cover letter and portfolio
Interviews
What florists are looking for
How to make a great impression
Interview questions, discussing salary and following up
Options for Starting a Florist Business
Buying an established shop
Franchising
Opening a new flower shop
Getting Started
Creating a business plan
Financing, insurance and legal matters
Choosing a business name and logo
Choosing a location
Rental costs
Setup fees and price list
Types of delivery service
Supplies and Equipment
Tools of the trade
Essential equipment
Supplies
Business equipment
Store layout and maintenance
Wholesalers and Suppliers
Types of wholesalers and producers
Choosing materials
Advance orders / standing orders
Coordination with wholesalers for special orders
Choose Your Target Markets
Walk-in customers
Phone customers
Online customers
Corporations
Hotels and restaurants
Government
Hospitals
Funeral homes
Marketing Your Business
Advertising and promotional tools
Trade shows and events
Free media publicity
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