Course overview
Find out what role marketing plays in the modern business environment, with this insightful online short course.
The course explores the marketing process as a whole – from services and distribution to promotion and pricing. You’ll also learn about the importance of segmentation and the relevance of market insight and research.
The course provides a solid introduction to key aspects of marketing, including:
- influences on consumer behaviour
- the importance of planning
- market auditing
Once you’ve completed the course, you’ll have the opportunity to study other undergraduate online short courses or progress to a full undergraduate degree.
Study method
- Online
- Blended
- In-class
Duration study load
- 10 weeks, part-time
Entry requirements
No formal qualifications or experience is necessary.
As our online short courses are delivered in English, a high proficiency is required in this language. If English isn’t your first language, your ability should be equivalent to an IELTS (Academic) score of 6.5. Don’t worry if you don’t hold an IELTS or equivalent qualification – we offer a free online English test to assess your proficiency.
You don’t need to prove your English ability if you are a national of, or have completed a qualification equivalent to a UK degree in, any of the countries listed on our website.
Pathways
- BA Hons Business and Marketing
Assessment
We’re committed to providing frequent and transparent feedback in the following ways:
- our assessment criteria are designed to be simple and transparent
- you’ll always be aware of your current provisional grade, right from the start of the programme
- you’ll be able to view your marks clearly in your grade book whenever you log onto the learning platform
- there’s a seven-day turnaround for marking and feedback on assessed work
- you’ll have regular contact with your Student Support team, with whom you can discuss any concerns as soon as they arise
Career prospects
The Fundamentals of Marketing online short course offers a whole host of opportunities. Not only does the qualification help you develop key marketing and analytical skills, but you’ll also gain a solid understanding of marketing strategy within various industries.
This short online course is sometimes referred to as a micro-credential. This means that unlike some others found online, the course offers academic value. Upon completion, you’ll receive a digital certificate confirming you’ve achieved 15 academic credits at the undergraduate level. This will be beneficial whether you’re looking to go into higher education or step into your first business role.
If you wish to continue your studies and boost your prospects, you could choose to study our BA Hons Business and Marketing. Please note, that acceptance onto this undergraduate degree is subject to meeting the entry requirements of this particular programme.
Subjects
About University of Essex Online
University of Essex Online delivers 100% online part-time courses in business, computing, education, health, law, criminology and psychology. The qualifications we offer include CertHEs and Bachelors degrees at the undergraduate level, and PG Certs, PG Dips and Masters degrees at the postgraduate level, with study durations ranging from 8 months to 4 years.
As an established provider of 100% online degrees in the UK. All our courses are specifically designed for online delivery, combining silver-standard teaching with the latest technology and enabling you to gain a degree from anywhere in the world.
All our qualifications are awarded and validated by the University of Essex, an award-winning university with a 60-year heritage of teaching and research excellence. On completion of your studies, you’ll be invited to graduate at the University of Essex’s Colchester campus. You will receive the same certificate as campus-based students – your mode of study is only mentioned on your academic transcript.
We're proud to be rated Gold in the Times Higher Education (THE) Online Rankings 2024. Our achievement, which is based on four pillars - resources, engagement, outcomes and environment - recognises our commitment to excellent online education.
