Marketing Course
Recognitions
Study method
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Online
Online delivery - online course content with the exception of assessments and work placement -
Blended
Blended delivery - both online course content and partial face to face requirements
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In-class
In class delivery - predominately face to face course content conducted at a specific location
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Virtual
Virtual Delivery - Live and interactive classroom-style learning conducted completely online
Subjects
On completion of this unit, you will learn how to:
Collect and present information on the internal and external business environment
Investigate new or emerging factors in the market Record market data.
On completion of this unit you should be able to:
Identify and present potential marketing opportunities to enable evaluation and selection of viable opportunities.
On successful completion of this unit, you should have the knowledge and skills required to profile the market. Specifically, you should be able to:
Segment the market
Select targeting strategies and tactics
Profile the target segment
Develop positioning strategies
Implement strategies
On successful completion of this unit you should have the knowledge and skills required to:
Segment the market
Select targeting strategies and tactics
Profile the target segment
Develop positioning strategies Implement strategies.
On completion of this unit you should be able to:
Review the marketing mix for the business
Implement marketing activities
Monitor and review marketing performance.
On successful completion of this unit you should be able to:
Prepare the presentation
Deliver a presentation
Review the presentation.
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