Course overview
Be the architect of a new era in marketing
Don’t just follow marketing trends; pioneer them in real-time
Become a digital marketing visionary with UH Online’s Global Executive MBA in Algorithmic Marketing. This innovative fully online masters programme merges MBA fundamentals with cutting-edge algorithmic expertise. Uncover market trends, harness data-driven insights, and craft compelling marketing strategies. Join a global network of industry leaders, learn from renowned faculty, and lead the marketing revolution.
Affiliated with AACSB and C.M.I, this programme is your ticket to shaping the future of marketing. Discover how you can use the algorithm to your competitive advantage and accelerate through the business world with essential technical skills coupled with business savvy and technical acumen.
Recognition
Study method
- Online
- Blended
- In-class
Duration study load
- 24 months – Part-time
Entry requirements
The entry requirements for the programme are:
- A Bachelor’s degree in a business or non-business-related subject area at a level equivalent to a UK second-class Honours degree.
- Three years of professional experience is required.
- For International applicants whose first language is not English, an IELTS score of 6.0 (with no less than 5.5 in any band), or equivalent.
- The school will consider non-standard applicants who can demonstrate that they have relevant (to pathway) work experience for a period of 5 years via a Curriculum Vitae and/or LinkedIn profile.
Supporting Documents Requirements
The supporting documents for the programme are:
- Bachelor’s degree (where applicable) at a level equivalent to a UK second-class Honours degree.
- A reference letter from a current or previous manager HR department or a person in a position of authority is required as supporting evidence.
- Personal identification documents e.g passport or I.D.
- A personal statement (approx. 3-500 words) and/or video presentation about why you want to study this programme.
- Proof of English Language Proficiency (POE) where applicable.
- POE exemption may be offered to students. Please speak to a Student Success Consultant to discover whether you are eligible for an exemption.
Course features
Advance your career with an internationally recognised degree
- Earn an online Global Executive MBA with an Algorithmic Marketing degree from a modern UK university
- UH Online is 2nd for Graduate Employability in the most recent PTES Survey
- Enhance your career prospects with a research-focused degree
Flexible learning that fits your schedule
- Study at your own pace, anytime and anywhere from any device, your world is your campus
- Student Support Consultants and services are available throughout your course
- Online Library and Virtual classroom are available 24/7
Taught by expert faculty with industry experience
- Learn from our team of campus-based academic experts who create learning outcomes
- Benefit from their extensive experience and knowledge in the field of choice
- Join fellow learners through virtual events and module discussions
Rigorous academic standards and quality control procedures
- Receive the same academic standards and award as the equivalent on-campus course
- Be assured of the quality and rigour of your education with a QAA-assured degree
- Take part in module surveys and student support checkups
Professional recognition
Affiliated with AACSB
Affiliated with CMI
Who's it for?
Unlock your path to success
This fully online degree will expand your career options, offering you new possibilities and paths to success.
Accelerate Your Marketing Career with Algorithmic Mastery
Our 100% Online GEMBA with Algorithmic Marketing is your ticket to accelerate your marketing career. Gain mastery in algorithmic marketing and stay ahead of industry trends. Take charge of data-driven marketing strategies, harness the power of predictive analytics, and craft compelling campaigns. Become a visionary marketing leader, learning from renowned faculty and industry experts. This program opens doors to roles like Chief Marketing Officer, Digital Marketing Strategist, or Marketing Analytics Manager, giving you a competitive edge in your current industry.
Seamless Industry Transition with Algorithmic Marketing Prowess
Ready for a career change? Embrace the dynamic world of algorithmic marketing. This program offers a smooth transition into a field where data rules. Explore roles like Data Analyst, Marketing Technologist, or Digital Marketing Consultant. With algorithmic marketing skills, you can thrive in various sectors, from e-commerce to healthcare. Embrace the data-driven era, solving complex marketing challenges with ease and agility.
Pioneer Digital Marketing Ventures with Algorithmic Expertise
Dream of launching your own digital marketing venture? Our GEMBA with Algorithmic Marketing equips you with not just marketing skills but also the algorithmic expertise needed to thrive in the digital landscape. With this unique skill set, you can create and lead innovative businesses, disrupt industries, and make a lasting impact. Become a Marketing Technology Entrepreneur, Chief Data-Driven Marketer, or Founder of a Digital Marketing Startup. Shape the future of marketing with your visionary ideas.
Subjects
The part-time Online Global Executive MBA with Algorithmic Marketing is 180 Credits and comprises core modules followed by a final research project.
The aims of this module are to enable students to analyse and evaluate different perspectives on, and approaches to, the management of people to understand how effective people and/or talent management contributes to organisational success.
The aims of this module are to enable students to explore how changes in the complex and unpredictable global, national and operational environment impact organisational decision-making while critically examining how vital resources and capabilities are utilised to develop sustainable competitive advantage.
The aims of this module are to enable students to critically examine and reflect upon the complexities of organisational change, design and development. Students will develop insights to enable understanding, knowledge and skills for developing change.
The aims of this module are to enable students to appreciate the principles, scope and limitations of accounting information from the viewpoint of practising managers and be able to evaluate financial data. Students should be able to hold intelligent discussions with financial partners and appreciate an overview of financial information without getting lost in the details.
The aims of this module are to enable students to gain a critical understanding of the innovation processes for identifying and exploiting new market opportunities within established businesses and/or new ventures.
The aims of this module are to enable students to explore how their skills and attributes are informed by leadership and management theories, reflecting on practice when managing and leading people within an international and/or multi-cultural context.
The aims of this module are to enable students to design and conduct an independent research project (either primary and/or secondary) with the intention of investigating and strategically enhancing an area of business relevant to their chosen degree pathway.
About University of Hertfordshire
The University of Hertfordshire: Powering potential. Accelerating growth.
Whether it’s in learning, teaching, or business partnership, the University of Hertfordshire transforms bold ambition into a life-changing reality.
Defined by the spirit of innovation and enterprise, the University of Hertfordshire has been an innovative, vocation-first educational force for more than 70 years.
From our start as a leading educator within Britain’s aeronautical industry to our extensive offering today, we have always specialised in providing the environment and expertise needed to power every kind of potential.
For our thriving community of just under 32,000 students from over 140 countries, that means high-quality teaching from experts engaged in groundbreaking research with real-world impact. Access to over 550 career-focused degree options and a chance to study at more than 170 universities worldwide, using outstanding, true-to-life facilities. And industry connections that offer professional networking opportunities which take talents even further.