Course overview
By attending this training workshop, you will creatively explore practical skills and the commercial acuity required to manage the image and reputation of organisations and brands. By contextualising PR and communication theory, it will create a vast range of options for how you can revolutionise media strategy, bond with affinity groups and manage content.
What you'll learn
Upon completion of this training workshop, you will be able to:
- Deliver targeted PR campaigns to improve the organisation’s image and reputation with stakeholders.
- Champion communication and media strategy through engagement, message creation and sharing of information.
- Develop a barometer to understand and interpret stakeholder viewpoints in order to create favourable perceptions.
Study method
- Online
- Blended
- In-class
Duration study load
- 3 days
Course features
- Management consultation service
- Paperless service delivery model
- Flexible open course schedule
Who's it for?
This training workshop is suitable for:
- Marketing and PR Communications Directors.
- Media or Marketing Managers and PR executives.
- Corporate Communications Team.
Subjects
- Origin of Public Relations
- Internal and External Communications
- Relationship Management
- Understanding Channels of PR
- Best Practice of PR
- Dealing with Media. Editors, Opinion Holders and Journalists
- Media Relations and Interview Techniques
- Finding the PR Opportunities
- Building a Reputation – Measuring Stakeholder Perceptions
- Attitudinal Analysis Encouraging Receptivity
- Excelling Corporate Image
About London Business Training & Consulting
London Business Training & Consulting (LBTC) is a business and management training and consultancy service provider operating out of its head office in Hammersmith, West London. For over fifteen (15) years LBTC has catered for the learning & development needs of innumerable individuals and organisations of all sizes from all over the world.
Our customised approach to every management solution we deliver has afforded our clientele world-class business performance. As a result, LBTC benefits from regular re-engagement by our clients year after year, or every time they encounter a business challenge that is seemingly insurmountable.
